I vividly remember the day Sarah Creal launched her eponymous line in 2024. I sat in the founder’s apartment in NYC, checking out a few of the first launches—and was impressed by how the Face Flex mask didn’t settle into fine lines on the top of my hand (the coverage! the texture!). Fast forward, and concealer, mascara, lip gloss, and eyeliner are staples in my makeup routine. And I don’t mean that lightly either—I’m lucky enough to have access to testing hundreds of skincare and makeup products as part of my job, so when a certain house brand takes up a large retail space in my daily routine, I promise you—it’s great.
“After years of developing products for other celebrities in the beauty industry, I started to notice that many of the things I was going for were no longer working. Concealer was too dry or creasing, lipstick was moving, blush was drying and disappearing, and mascara was leaving “panda eyes,” says Sarah. “The products weren’t too bad, but my needs had changed. One morning, I sat up in bed and said out loud, “Why isn’t anyone talking to me? Where are the popular, cool brands that are great for women my age? With high performance formulas, now I need them?”
But don’t just take my word for it. My 56-year-old mother, Mindy, who deals with fine lines, wrinkles, and the added sensitivity that comes with age and mature skin, feels as passionate about the product line as I do. She’s powered by four bronzers, multiple eyeliners, and swears up and down that color corrector is “the best thing that’s ever happened to my makeup routine.”
We both spent a solid hour debating which Sarah Cereal products were the best of the best. Out of the brand’s 17 products, these are the seven we can’t live without.
Sarah Creal
Back of the Cab Volumizing & Tubing Mascara – Black Lacquer
If I could only use one mascara for the rest of my life, it’s this guy. Seriously: I named it the best tube mascara again The best lengthening mascara Marie Claire. As someone with chronic dry eye (I’m a Restasis girl like Jennifer Aniston), I really struggle with most mascaras—they leave my eyes red, burning, and watery. That said! This tubing formula is revolutionary. Not only does it not irritate my eyes at all, but it washes off with just a little water, so I don’t have to scrub and rinse my already irritated eyes. I never once had the formula transfer to my under-eye concealer (big win), and it leaves my very straight lashes looking longer, fuller, and thicker.
Sarah Creal
Face Flex Color Corrector Instant Under Eye Brightener – Power Nap
“So there is a learning curve, but once you get the right way to use this color corrector, your whole makeup will change. You need so a lot less than you think—I recommend swiping a small amount on the back of your hand, then using a concealer brush to pick up a small amount of the product. I tap it over my dark circles, and it neutralizes the purple and blue perfectly. That means I need a lot less concealer, and if you have older skin, less product is always better. I don’t have creases anymore.” — Mindy
Sarah Creal
Eyes Up 24h Creamy Kajal Longwear Eyeliner – Maritime
If you’re always worried about the performance or smudging of your eyeliner, trust us: you need this formula. It dries quickly, so you have to work quickly. I wouldn’t say it’s the creamiest eyeliner I’ve tried, but that’s part of the appeal. It’s my go-to formula for my waterline because the pigment doesn’t budge all day, which is rare. Mindy agrees: “They don’t drag on my skin at all and, although I’ve tried a number of eyeliner formulas, this is still my favourite.
Sarah Creal
Comes with Hot Blurring Pressed Mousse Blush – Love Bites
This is the newest addition to the Sarah Creal range—a pressed mousse that works like a cream but has more impressive staying power than any other I’ve tried. It’s true that the blush starts to fade, but you don’t have to worry about the 3pm touch-up when you use this formula. The pigment adheres to the skin like a stain, although the formula itself is absorbent and bouncy. The most notable callout? It has a unique oil-powder texture that blurs the texture rather than accentuating it. I’m into the Coral Pink shade at the moment, but I have a feeling Warm Rose will be my go-to for summer.
Sarah Creal
Like Paradise 12h Peptide Sculpting Cream Bronzer – 1.0
“I especially use cream bronzers—powders are kind of a no-no for me with mature skin; they emphasize texture and lines, and that’s exactly what I’m trying to hide. I like this formula because the undertone is neutral, so it works well with my cool undertones, and I haven’t had a problem with oxidation. It’s not stupid at any level, no matter how strong your skills are, and there is; Streakiness It shines on the skin well and protects the skin mine is wet and brassy — Mindy
Sarah Creal
Light Source of Moisture and Hydrating Essence with Hyaluronic Acid
Was I skeptical about the liquid moisturizer? Definitely. But I was also very impressed with the results. The concept is a little hard to wrap your head around; it’s an essence that feels like water on the skin while still providing the flow of a rich moisturizer. It’s packed with peptides (to help firm skin), niacinamide (to reduce dark spots), and hyaluronic acid and squalane (to hydrate). Although it is so it’s incredibly thin, my skin feels more plumped with this than most of my rich creams. In fact, it’s the perfect summer lotion—it allows the skin to breathe and balances moisture levels.
Sarah Creal
Speak for Yourself Hydrating Lipstick – She.eo
“There are a lot of lipsticks out there—I have them all—but this one is special because it floats over the fine lines of my lips. -Mindy
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